Leading Through Legacy at the AFRO
What does it mean to lead an institution whose history is also your family history? For Dr. Frances “Toni” Draper, publisher of the AFRO-American Newspapers, stewardship means honoring the people who built the organization while making room for new perspectives. In this episode of the Executive Alliance Podcast, host Rebecca Snyder explores the family lessons, unexpected career turns, and leadership principles that shape Draper’s work at one of the country’s longest-running Black family-owned news organizations.
Listen to the Executive Alliance Podcast on Spotify: https://open.spotify.com/show/033CPjpWSpbNiaBIlljxh1?si=56fdebfb23444ca2
A legacy that began with investment
Founded in 1892 by Draper’s great-grandfather John Henry Murphy Sr., the AFRO began with a crucial investment from his wife, Martha. Draper recounts that Martha supplied $200 to purchase a printing press and the newspaper’s name. In a family story often centered on its founder, Draper is clear that a woman was instrumental from the beginning.
Later generations carried that commitment forward. When men in the family went to war, women stepped into the business. Draper’s grandfather, Carl Murphy, insisted that his daughters receive an education and encouraged them toward journalism, even as segregation shaped where they could study. For the children and grandchildren who followed, education, cultural exposure, and working at the family newspaper were often nonnegotiable.
Responsibility as preparation
Draper did not initially expect to become publisher. She studied Spanish and French education, taught in Baltimore City Public Schools, and worked at the AFRO during summers and holidays. Her mother also involved her early in practical decisions, asking her as a teenager to manage household bills and weigh in on workplace questions.
That responsibility, Draper explains, did not feel like a burden because it existed alongside sports, reading, and other parts of a full childhood. Later, she proposed studying whether the newspaper should retain its New Jersey operation, then developed experience in finance, earned an MBA, pursued ministry, and completed a doctorate in leadership. When family members asked her to return as publisher in 2018, she brought a perspective shaped by work outside the newsroom.
Keep the mission; rethink the methods
For Draper, preserving a legacy does not mean resisting change. She remembers the progression from typewriters and correction fluid to computers and today’s AI tools. Technology, in her view, has always changed; the enduring obligation is to serve as the community’s eyes, ears, and voice, listening rather than deciding what people need from a distance.
She also resists the idea that any leader can make these choices alone. Draper seeks out family members and colleagues with expertise she does not have and recognizes that different audiences cannot be reduced to generational labels. The platform may change, but trust and attentiveness to community remain central.
Firm, fair, and willing to listen
Draper describes her approach as being assertive without being aggressive. She believes leaders should be informed, speak when they have something meaningful to contribute, and listen carefully before intervening. She is equally direct about workplace culture: supervisors can correct people without humiliating them, and hierarchy should never determine whether someone is treated with dignity.
Her faith is inseparable from that approach. Rather than dividing her roles as publisher, pastor, and family member into separate identities, she aims to bring the same values to each. Daily prayer and reflection help ground that commitment, even as she acknowledges that consistency takes practice.
A legacy measured in people
Asked what she hopes to leave behind, Draper returns to the care of the business, its people, and the community it serves. She wants to be remembered as firm but fair, able to lead and to support others, and intentional about inclusion. Her perspective offers a practical challenge for leaders inheriting established institutions: honor what came before without assuming the next chapter must look the same.
About the guest
Dr. Frances “Toni” Draper is publisher of the AFRO-American Newspapers and a fourth-generation leader of the family-owned publication. She became publisher in 2018 after earlier work with the newspaper and a career that has included education, finance, and ministry. A longtime pastor, she also holds an MBA and a doctorate in leadership. Draper served as inaugural chair of Word in Black through December 2025 and has served on Morgan State University’s board.
This blog post was written with the assistance of AI.
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