Helping Women Lead Through Change
Executive Alliance Podcast | Episode 5 | Tracy Imm
Change is constant, but helping people navigate it requires more than a new process or a compelling business case. It requires understanding what people are experiencing, where they are headed, and how they fit into the story. That is the central message of Tracy Imm’s conversation with Rebecca Snyder on the Executive Alliance Podcast.
Imm, a vice president at T. Rowe Price and a leadership communications and change management professional, works at the intersection of business, technology, data, and people. She is also a writer, speaker, coach, and host of Brave Girls with Tracy. Across those roles, she focuses on helping people recognize their strengths and navigate change with intention.
Listen to the episode: https://open.spotify.com/show/033CPjpWSpbNiaBIlljxh1?si=56fdebfb23444ca2
Make change a story people can see themselves in
Imm describes herself first as a storyteller. Whether an organization is introducing technology or changing the way employees work, she believes leaders must explain both the destination and its meaning for the people affected. Effective communication begins with listening to stakeholders, understanding their concerns, and making them feel seen and heard.
That human-centered approach also guides her coaching. Imm asks where someone is today, where they want to go, and what gaps stand between those points. Rather than beginning with deficiencies, she looks for individual strengths and gifts. But she is equally clear that growth requires openness to feedback and a willingness to act on it.
Clarity and values create room for choice
Self-awareness is a recurring theme in the conversation. Imm encourages people to understand not only their own values but also how others perceive them. When a role or workplace feels wrong, she suggests examining the source of that friction. Sometimes the problem is a mismatch between personal values and organizational culture.
Values can also shift in importance through different seasons of life. Caregiving, career ambition, and changing responsibilities may affect what someone needs from work. For women who cannot simply leave a difficult situation, Imm emphasizes agency: set boundaries, identify what can be learned, and develop a plan for what comes next.
Feedback is a leadership skill
Giving feedback well is as important as receiving it. Imm notes that people may resist feedback because previous experiences were insensitive or poorly delivered. She encourages supervisors to be specific, allow time for reflection, and avoid letting concerns accumulate until a difficult conversation becomes overwhelming.
One practical tool she adopted from a former supervisor is a written set of expectations shared during onboarding. It creates a common reference point for future conversations. Her broader point is that technical excellence and people leadership are different skill sets; becoming a manager requires learning how to guide others.
Visibility as service, not self-promotion
Imm’s writing began early, with a childhood book placed in her elementary school library. Today, she uses books, speaking, and podcasting to share experiences that may help others. Visibility was not always comfortable, particularly when writing about vulnerable subjects. Over time, she began to see sharing her work as service rather than self-promotion.
That perspective extends to her podcast, which she says has reached listeners in 54 countries. She has also taught more than 500 students as an adjunct professor, emphasizing practical skills such as presenting, writing, critical thinking, and articulating one’s value to employers.
Leading through change begins within
Imm speaks candidly about once allowing her job to become her identity. She now makes space for creative work, community involvement, and personal development. Meditation and reflection are among the practices she uses to respond more thoughtfully to difficult emotions and circumstances.
Her closing advice to emerging women leaders is to be authentic and relatable, get clear about what they want, and act on that clarity. Credentials and experience matter, but so does the confidence to offer those abilities to the world. For Imm, leading through change is not about avoiding discomfort. It is about knowing oneself, building relationships, and moving forward with purpose.
About Tracy Imm
Tracy Imm is a vice president at T. Rowe Price and a professional in leadership communications and change management. Her work connects business, technology, data, and people. She is also a writer, speaker, coach, former adjunct professor, and host of the Brave Girls with Tracy podcast. Through her teaching, mentoring, and creative projects, she focuses on helping people develop their strengths, navigate transitions, and realize their potential.
This blog post was written with the assistance of AI.
Other Articles



